ACTION MINUTES

REGULAR MEETING OF THE TOURISM BUSINESS IMPROVEMENT DISTRICT ADVISORY BOARD

-
Hybrid City Hall Conference Room/Virtual Zoom Meeting
300 East Branch Street, Arroyo Grande
Board Members Present:
  • Sean Dasmann, 
  • Jeannie Miranda, 
  • Sarah Kunkle, 
  • Jared Worthen, 
  • and Greg Dutson 
Staff Present:
  • City Clerk Jessica Matson, 
  • Deputy City Clerk Julie Hawkins, 
  • City Manager Matthew Downing, 
  • and Sheridan Bohlken 

This meeting was conducted in a hybrid in-person/virtual format. 

1.
CALL TO ORDER

 

Chair Dasmann called the Tourism Business Improvement District Advisory Board Meeting to order at 3:00 P.M. 

2.
ROLL CALL AND FLAG SALUTE

 

Board took roll call and Chair Dasmann led the flag salute. All Board Members are present with the exception of Board Member Dutson, who is absent. 

3.
STAFF COMMUNICATIONS

 

Director Bohlken introduced City Manager, Matt Downing & Director of Administrative Services, Nicole Valentine. 

4.
PUBLIC COMMENT

 

Chair Dasmann invited public comment. No public comment received. 

5.
APPROVAL OF MINUTES OF THE FEBRUARY 20, 2024 REGULAR BOARD MEETING

This item has attachments. 
1.TBID_Feb20_2024.pdf

Chair Dasmann invited public comment. No public comment was received. 

  • Moved byJared Worthen
    Seconded byJeannie Miranda

    Approved the minutes of the Special AGTBID Meeting of February 20, 2024 as submitted.

    AYES (4)Sean Dasmann, Jeannie Miranda, Jared Worthen, and Sarah Kunkle
    ABSENT (1)Greg Dutson
    Passed (4 to 0)

6.
RECEIVE AND FILE FINANCIAL STATUS REPORTS FOR MARCH 2024 WITH REVENUE RECEIVED FOR TBID PAYMENTS THROUGH FEBRUARY 2024

This item has attachments. 
1.AGTBID 2024-04-16 TBID 2024-04-16 Financial Status Report(1).pdf
2.TBID 2024-04-16 Attachment 1 - Financial Status Report(1).pdf

Administrative Services Director Nicole Valentine presented Financial Status Report which gave an overview of the last five fiscal years and explained the TBID revenue trends for those five years. 

Chair Dasmann invited public comment. Speaking from the public was Gaea Powell. 

  • Moved bySarah Kunkle
    Seconded byJared Worthen

    Received and Filed Financial Status Reports for March 2024 with Revenue Received for TBID Payments through February 2024.

    AYES (4)Sean Dasmann, Jeannie Miranda, Jared Worthen, and Sarah Kunkle
    ABSENT (1)Greg Dutson
    Passed (4 to 0)

7.
CONSIDER THE APPOINTMENT OF AGTBID ADVISORY BOARD MEMBER TO VISIT SLO CAL BOARD OF DIRECTORS

This item has attachments. 
1.AGTBID 2024-04-16 Consider Appointment of AGTBID Board Member to Visit SLO CAL Board of Directors.pdf
2.AGTBID 2024-04-16 Attachment 1 - Board Member Guidelines 2024.3.30.pdf

Director Bohlken presented. Board supports Chair Dasmann's appointment. 

Chair Dasmann invited public comment. No public comment received. 

  • Moved byJared Worthen
    Seconded bySarah Kunkle

    Approved the appointment of Sean Dassman to the Visit SLO CAL (VSC) Board of Directors to represent the City of Arroyo Grande

    AYES (3)Jeannie Miranda, Jared Worthen, and Sarah Kunkle
    ABSTAINED (1)Sean Dasmann
    ABSENT (1)Greg Dutson
    Passed (3 to 0)

8.
RECEIVE AND PROVIDE FEEDBACK ON CURRENT MARKETING UPDATES AND Q3 SUMMARY REPORT FROM VERDIN AND PROVIDE DIRECTION FOR MERCHANDISE

This item has attachments. 
1.AGTBID 2024-04-16 Receive Current Marketing Updates and Q3 Summary Report and Provide Direction For Merchandise .pdf
2.AGTBID 2024-04-16 Attachment 1 - AG TBID Stat Summary Q3 FY24.pdf
3.AGTBID 2024-04-16 Attachment 2 - CCTC Co-op.pdf
4.AGTBID 2024-04-16 Attachment 3 - Merchandise-Swag.pdf
5.AG TBID_8 Supplemental 1.pdf
6.AG TBID_8 Supplemental 2.pdf

Ashly Akers and Mary Verdin Presented Marketing Updates and Q3 Summary Report. Board was presented merchandise options including tote bag and sticker options. Discussion included which items, and how much to order. Board received report potential new features for the website as well as information on website assessment for Visit AG website. Ms. Akers presented on California Gold Pass opportunity with CCTC. 

Chair Dasmann invited public comment. Speaking from the public was Gaea Powell, Alex Creswell, & Lance Gonzales

  • Moved bySean Dasmann
    Seconded bySarah Kunkle

    Approved Director Bohlken to make final order depending on cost of items with the following parameters: Maximum 500,  minimum 250 of the tote bags with the orange design. With the remainder of the $5000 budget, purchase stickers using both designs, an equal number of each. 

    AYES (4)Sean Dasmann, Jeannie Miranda, Jared Worthen, and Sarah Kunkle
    ABSENT (1)Greg Dutson
    Passed (4 to 0)
  • Moved bySarah Kunkle
    Seconded byJeannie Miranda

    Approved $5000 budget for the California Gold Road Trip Pass. 

    AYES (4)Sean Dasmann, Jeannie Miranda, Jared Worthen, and Sarah Kunkle
    ABSENT (1)Greg Dutson
    Passed (4 to 0)

9.
CONSIDER AND APPROVE SPONSORSHIP APPLICATION FOR TOURIST PUBLICATION

This item has attachments. 
1.AGTBID 2024-04-16 Consider and Approve Sponsorship Request for Tourist Publication.pdf
2.AGTBID 2024-04-16 Attachment 1 - AGTBID Application for Sponsorship-Neighbors.pdf

Director Bohlken introduced Alex Creswell from Neighbors General Store. Ms. Creswell presented Village Shopping Guide idea. Discussion included questions about business would be featured and would this contribute to the purpose of the TBID which is to put heads in beds. 

Chair Dasmann invited public comment. Speaking from the public was Ashley Akers

  • Moved bySean Dasmann
    Seconded byJared Worthen

    Deny the sponsorship application for $8,000 to craft a zine and advertise Arroyo Grande as a tourist destination.

    AYES (4)Sean Dasmann, Jeannie Miranda, Jared Worthen, and Sarah Kunkle
    ABSENT (1)Greg Dutson
    Passed (4 to 0)

10.
CONSIDER AND APPROVE VISIT SLO CAL CO-OP OPPORTUNITIES TOTALING $22,750

This item has attachments. 
1.AGTBID 2024-04-16 Visit SLO CAL Co-op Opportunities.pdf
2.AGTBID 2024-04-16 Attachment 1 - VSC Co-ops.pdf
3.AGTBID 2024-04-16 Attachment 2 - VSC Co-ops.pdf
4.AGTBID 2024-04-16 Attachment 3 - VSC Co-ops.pdf
5.AGTBID 2024-04-16 Attachment 4 - VSC Co-ops.pdf

Board received a presentation on Visit SloCal Co-Op opportunities including an Unpacking Episode with a Social Media Influencer, Sojern Co-op with matching contributions from VSC & Sojern, House of Brands Video & Photography Assets, and Spartan Race Co-op. 

Chair Dasmann invited public comment. Speaking from the public was Gaea Powell.

  • Moved bySarah Kunkle
    Seconded byJared Worthen

    Directed staff to pursue the following co-ops: House of Brands Assets ($7,750), Sojern (6-month option for $10,000), and the Unpacking Episode ($10,000) totaling $27,750.

    AYES (4)Sean Dasmann, Jeannie Miranda, Jared Worthen, and Sarah Kunkle
    ABSENT (1)Greg Dutson
    Passed (4 to 0)

11.
APPROVE THE PRELIMINARY FY 2024-25 BUDGET FOR THE ARROYO GRANDE TOURISM IMPROVEMENT DISTRICT

This item has attachments. 
1.AGTBID 2024-04-16 Preliminary Fiscal Year 2024-25 Budget for the Arroyo Grande Tourism Business Improvement District .pdf

Director of Administrative Services, Nicole Valentine presented the Preliminary FY 2024-25 Budget for the AGTBID. Discussion included increasing the co-op budget, decreasing or increasing event sponsorships, increasing website services.   

Chair Dasmann invited public comment. Speaking from the public is Gaea Powell. 

  • Moved byJared Worthen
    Seconded bySarah Kunkle

    Increased the Co-Op/Advertising from $25,000 to $50,000; and increase the Event Sponsorships from $40,000 to $100,000 bringing the total expenditures to $537,500, for the preliminary budget review of FY 2024-25 for AGTBID.

    AYES (4)Sean Dasmann, Jeannie Miranda, Jared Worthen, and Sarah Kunkle
    ABSENT (1)Greg Dutson
    Passed (4 to 0)

12.
BOARD MEMBER COMMUNICATIONS

 

None. 

13.
ADJOURNMENT

 

There being no further business to come before the AG Tourism Business Improvement District Advisory Board, Vice-Chair Kunkle moved to adjourned the meeting at 5:51 PM.

  • Moved bySarah Kunkle
    Seconded byJeannie Miranda

    To Adjourn.

    AYES (4)Sean Dasmann, Jeannie Miranda, Jared Worthen, and Sarah Kunkle
    ABSENT (1)Greg Dutson
    Passed (4 to 0)
No Item Selected