TOURISM BUSINESS IMPROVEMENT DISTRICT
ADVISORY BOARD MEETING
AGENDA SUMMARY

Tuesday, February 20, 2024 at 3:00 P.m. - 5:00 P.m.

Hybrid City Hall Conference Room/Virtual Zoom Meeting

300 East Branch Street, Arroyo Grande

 

In person at:

Arroyo Grande City Hall Conference Room

300 E. Branch Street, Arroyo Grande, CA 93420

 

AND via Zoom at:

Please click the link below to join the Zoom Meeting:

https://arroyogrande-org.zoom.us/j/6847296383?omn=81653866024

Webinar ID: 684 729 6383

Or Join By Telephone: [phone]

 

This Tourism Business Improvement District Advisory Board Regular Meeting is being conducted in a hybrid in-person/virtual format.

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1.

CALL TO ORDER

2.

ROLL CALL AND FLAG SALUTE

3.

STAFF COMMUNICATIONS

4.

PUBLIC COMMENT

5.

APPROVAL OF MINUTES OF THE JANUARY 30, 2024 SPECIAL BOARD MEETING

6.

RECEIVE AND FILE FINANCIAL STATUS REPORTS FOR JANUARY 2024 WITH REVENUE RECEIVED FOR TBID PAYMENTS THROUGH DECEMBER 2023

• Recommended Action:

  Receive and File Financial Status Reports for January 2024 with Revenue Received for TBID Payments through December 2023.

7.

CONSIDER AND DISCUSS HOW TO ENGAGE MORE ARROYO GRANDE BUSINESSES IN VISIT SLO CAL'S TRAVEL & TOURISM CUSTOMER SERVICE TRAINING

• Recommended Action:

  Consider and discuss the VSC’s customer service training program and provide feedback to VSC on how to attract additional local businesses to participate in the free program.

8.

CONSIDER PARTICIPATION IN THE SAN LUIS OBISPO COUNTY EDITION OF THE MONOPOLY BOARD GAME WITH VISIT SLO CAL

• Recommended Action:

  Consider and approve the participation in the San Luis Obispo County edition of the Monopoly Board game, presented by Visit SLO CAL, highlighting the Swinging Bridge in the City of Arroyo Grande as an iconic landmark and destination.

9.

CONSIDER APPROVAL OF CAMPAIGN CREATIVE BY VERDIN MARKETING FOR TIME WELL SPENT 2.0

• Recommended Action:

  Consider and approve the campaign refresh that was presented by Verdin Marketing at the January 30, 2024, Arroyo Grande Tourism Business Improvement District’s Special Meeting, which will include obtaining additional photo assets and brand creative

10.

REVIEW OF ANNUAL REPORT

• Recommended Action:

  Consider, approve, and forward the Annual Report to City Council.

11.

REVIEW, AMEND AND APPROVE A REQUEST FOR PROPOSALS (RFP) FOR MARKETING, COMMUNICATIONS, WEBSITE MANAGEMENT, AND SOCIAL MEDIA SERVICES AND IDENTIFY AN AD-HOC COMMITTEE TO REVIEW PROPOSALS

• Recommended Action:

  1) Review, amend as needed, and approve an RFP for marketing, communication, website management, and social media services; and 2) Identify an Ad-hoc committee of no more than (2) two board members to meet and assist with reviewing proposals received and make a recommendation to the AGTBID Advisory Body.

12.

BOARD MEMBER COMMUNICATIONS

13.

ADJOURNMENT

All staff reports or other written documentation, including any supplemental material distributed to a majority of the Board within 72 hours of a regular meeting, or 24 hours for a special meeting, relating to each item of business on the agenda are available for public inspection during regular business hours in the City Clerk’s office, 300 E. Branch Street, Arroyo Grande. If requested, the agenda shall be made available in appropriate alternative formats to persons with a disability, as required by the Americans with Disabilities Act. To make a request for disability-related modification or accommodation, contact the Legislative and Information Services Department at 805-473-5400 as soon as possible and at least 48 hours prior to the meeting date.

This agenda was prepared and posted pursuant to Government Code Section 54954.2 Agenda reports can be accessed and downloaded from the City’s website at www.arroyogrande.org If you would like to subscribe to receive email or text message notifications when agendas are posted, you can sign up online through the “Notify Me” feature.