TOURISM BUSINESS IMPROVEMENT DISTRICT
ADVISORY BOARD MEETING
AGENDA SUMMARY

Tuesday, April 16, 2024 at 3:00 P.m. - 5:00 P.m.

Hybrid City Hall Conference Room/Virtual Zoom Meeting

300 East Branch Street, Arroyo Grande

 

In person at:

Arroyo Grande City Hall Conference Room

300 E. Branch Street, Arroyo Grande, CA 93420

 

AND via Zoom at:

Please click the link below to join the Zoom Meeting:

https://us02web.zoom.us/j/85998552008

Webinar ID: 859 9855 2008

Or Join By Telephone: [phone]

 

This Tourism Business Improvement District Advisory Board Regular Meeting is being conducted in a hybrid in-person/virtual format.

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1.

CALL TO ORDER

2.

ROLL CALL AND FLAG SALUTE

3.

STAFF COMMUNICATIONS

4.

PUBLIC COMMENT

5.

APPROVAL OF MINUTES OF THE FEBRUARY 20, 2024 REGULAR BOARD MEETING

Approve the minutes of the Regular AGTBID Meeting of February 20, 2024, as submitted.

6.

RECEIVE AND FILE FINANCIAL STATUS REPORTS FOR MARCH 2024 WITH REVENUE RECEIVED FOR TBID PAYMENTS THROUGH FEBRUARY 2024

• Recommended Action:

  Receive and File Financial Status Reports for March 2024 with Revenue Received for TBID Payments through February 2024.

7.

CONSIDER THE APPOINTMENT OF AGTBID ADVISORY BOARD MEMBER TO VISIT SLO CAL BOARD OF DIRECTORS

• Recommended Action:

  Consider the appointment of Sean Dassman to the Visit SLO CAL (VSC) Board of Directors to represent the City of Arroyo Grande

8.

RECEIVE AND PROVIDE FEEDBACK ON CURRENT MARKETING UPDATES AND Q3 SUMMARY REPORT FROM VERDIN AND PROVIDE DIRECTION FOR MERCHANDISE

• Recommended Action:

  1) Receive and provide feedback on the marketing updates on paid and owned media performance including digital ads, email marketing, social media channels, co-op opportunities with CCTC and website analytics;

  2) Receive Q3 Status Report and provide feedback as appropriate; and

  3) Provide direction on swag items up to an amount of $5,000 as allocated in the FY 2023-24 budget as merchandise.

9.

CONSIDER AND APPROVE SPONSORSHIP APPLICATION FOR TOURIST PUBLICATION

• Recommended Action:

  Consider and approve the sponsorship application for $8,000 to craft a zine and advertise Arroyo Grande as a tourist destination.

10.

CONSIDER AND APPROVE VISIT SLO CAL CO-OP OPPORTUNITIES TOTALING $22,750

• Recommended Action:

  Consider the Visit SLO CAL’s Co-op Opportunities and direct staff to pursue co-ops most beneficial to Arroyo Grande including but not limited to: House of Brands Assets ($7,750), Sojern (3-month option for $5,000), and the Unparking Episode ($10,000) totaling $22,750.

11.

APPROVE THE PRELIMINARY FY 2024-25 BUDGET FOR THE ARROYO GRANDE TOURISM IMPROVEMENT DISTRICT

• Recommended Action:

  Approve the preliminary FY 2024-25 operating budget for the AGTBID and forward to City Council for consideration of approval.

12.

BOARD MEMBER COMMUNICATIONS

13.

ADJOURNMENT

 

All staff reports or other written documentation, including any supplemental material distributed to a majority of the Board within 72 hours of a regular meeting, relating to each item of business on the agenda are available for public inspection during regular business hours in the City Clerk’s office, 300 E. Branch Street, Arroyo Grande. If requested, the agenda shall be made available in appropriate alternative formats to persons with a disability, as required by the Americans with Disabilities Act. To make a request for disability-related modification or accommodation, contact the Legislative and Information Services Department at 805-473-5400 as soon as possible and at least 48 hours prior to the meeting date.

This agenda was prepared and posted pursuant to Government Code Section 54954.2 Agenda reports can be accessed and downloaded from the City’s website at www.arroyogrande.org If you would like to subscribe to receive email or text message notifications when agendas are posted, you can sign up online through the “Notify Me” feature.