Associate Planner Holub presented the staff report and provided information about the project location, design aspects of the proposed signage, and the purpose of the hearing is to provide feedback to the applicant on the as-built signs.
Kelly Keane, representative for the business, offered solutions to make the signs conform with the Design Guidelines and answered questions from the Committee.
The Committee acknowledged that the project site identifies more closely with the Traffic Way auto-related uses rather than the historic character of the Village and would take that into consideration when reviewing the signs. The Committee was supportive of the colors, but wants to see the yellow mansard element removed to make the signs more compatible with the building. However, the Committee concluded that the signs need to be modified to meet the Design Guidelines. It suggested adding a border and creating depth or dimensionality. The Committee also offered suggestions to make the signage more effective such as using a hierarchy to prioritize the most important information and create branding. In conclusion, the Committee suggested using only one wall sign per street frontage, framing the signs to add depth, and removing the yellow embossed element under the as-built signs.